Project Overview
Trendtrends is made up of three different backgrounds, Long-term international boutique retail, e-commerce, industrial supply key integration of professionals, is Taiwan's first membership "famous products flash mob live" platform.
In 2022, with the rapid development of e-commerce and the spread of Covid-19 epidemic, more and more product sales have shifted from physical sales stores to e-commerce livestream sales platforms. The livestream market is competitive with lower prices to grab the lowest price in the whole network to meet consumers' pain points, and the price-oriented setting weakens the feeling of the shopping process. Trendtrends, based on "good shopping experience", creates a limited and invitation-based live sales platform to exclusively sell out-of-season products. While providing good products, it pays more attention to the process of consumption experience, limits the number of participants, takes into account the needs of each customer, and brings consumers the feeling of being at home.
圈圈Trendtrends 由三位不同背景,長期對國際精品零售、電商、產業供應鍵整合的專業人士組成,是台灣首個會員制 「名品快閃直播」 平台。
2022年，隨著電子商務的高速發展，加上Covid-19疫情的傳播，越來越多的產品銷售從實體銷售店面轉向電商直播帶貨銷售平臺，直播市場以削價競爭、搶佔全網最低價滿足消費者的痛點，以價格為導向出發反兒削弱了購物過程的感受，Trendtrends以“好的購物體驗”出發，打造限定、邀請制的直播銷售的平台，獨家銷售過季款精品，在提供好的產品同時，更注重消費體驗的過程，限定參加名額，照顧到每位客戶的需求，帶給消費者賓至如歸的感受。
Project Approach
Trendtrends selects the most popular brands and is a product selection platform that goes beyond the role of commerce. It provides an honorable shopping experience, livestreaming in a non-public and limited way, giving consumers a highly private and noble psychological feeling, and creating a different shopping experience. Therefore, he is not just the ordinary "online live delivery" business form, but will focus on experience and sensory, we start from the people, Trendtrends brand defined as "immersive shopping experience", aiming to go beyond shopping, through the perfect and exquisite service, for consumers to increase immersion on the platform.
Trendtrends嚴選時下的流行品牌，是一個超越商業角色的選品平台，提供尊榮般的購物體驗，以非公開、限定名額的方式進行直播，給予消費者高度私密、尊貴的心理感受，打造不同以往的購物體驗。因此,他不僅僅是普通「線上直播帶貨」的商業形態，而是將重點放在體驗和感官上，我們以人為出發，將Trendtrends 品牌定義為“沈浸的購物體驗“，旨在超越購物，透過完善細膩的服務，為消費者在平台上增加沉浸感。
Brand Concept
Trendtrends selects the most popular brands. We "follow the trend", "go for the trend" and "explore the future of the world".
People-oriented, providing the most calm shopping experience
trend；名詞指潮流、趨勢
trends；動詞，意為流行中的事物
trendtrends嚴選時下流行的品牌，我們”搭向潮流”、”走向趨勢”、"探索世界未來"。
以人為本，提供最沈靜式的購物體驗
Logotype
Trendtrends, as a sales selection platform, is a test of how to blend different brands while maintaining its own style. logotype design integrates Sans and Serif fonts to distinguish Trend and Trends, making it visually more intuitive and easy to read, combining classical curves and modern concise geometric sense to create a unique tonality of the brand. The application of the two fonts also makes the brand more flexible and diversified application, and it is also better to integrate different brands.
Trendtrends作為銷售選品平台，如何將不同品牌融合、同時又保有自身的風格視為一大考驗。英文標準字設計（logotype)融合了Sans以及Serif兩種字型將Trend和Trends區分出來，使視覺上更直覺易讀，結合古典曲線及現代簡練的幾何感，打造品牌獨特得調性。兩種字型搭配應用，也使品牌能更靈活多元的應用、同時也更好的去融合不同品牌。
Logomark
Trends refers to the trend in English, we extract the first letter T as the main outline of the logo, Trendtrends in Chinese means "circle", echoing the brand to provide "membership limited" closed shopping service, the brand circle a region to provide a new and comfortable shopping experience.
Trends英文中意指潮流，我們將首字母T提取出來作為標誌的主廓形，Trendtrends在中文意思為「圈圈」，呼應品牌提供「會員限定」的封閉式購物服務，品牌圈出一塊區域，提供全新舒適的購物體驗。
Designed by Tseng yuting
We will extend the concept of "member limited service" to "a sincere invitation" as the main axis, sincerely invite you to experience. Handwritten letters are one of the best ways to express feelings. We extract the elements of forms and postmarks in letters and apply the key vitual+ Contents Combination. The invitation is conveyed in a delicate and soft voice, and it also has a high degree of recognition and difference in the brand contact point.
我們將「會員限定服務」的概念延伸，以「一次真摯的邀請」為主軸，誠摯的邀請大家來體驗。手寫書信是最能體現感情的方式之一，我們提取出書信中表格、郵戳的元素，結合應用key vitual+ Contents Combination。以細膩柔的口問傳達出邀請，同時在品牌接觸點上也具有高度的識別性及差異性。
