As the Brand Manager and Creative Director at Long Island University (L.I.U.), my role encompassed overseeing the creative, marketing, and communication initiatives across multiple campuses, including Brookville, Brooklyn, N.Y.C., Hudson, and more. I was responsible for providing multi-media services and spearheading the re-launch of new brands throughout the university, such as the Sharks.     

Working closely with various stakeholders, including the President's office, Athletics Team, Admissions, Alumni, Donors, Entertainment Center, Students' life, Homecoming Events, Bookstores, Faculty, outside vendors, and more, I led the entire process from concept and design to final brand campaign implementation. This involved developing comprehensive brand guides and executing advertising campaigns through mediums such as L.I.R.R., Outfront Media, Bus Shelters, Shopping Malls, Billboards, and more.     

In addition to advertising campaigns, my role included overseeing print media, large format designs, recruitment campaigns, and the creation of the L.I.U. New brand advertising campaign. I also managed the design, banners, branding, signage, and other visual elements that contributed to the overall university identity.     

Through my role at L.I.U., I utilized my creative and strategic skills to effectively communicate the university's brand message, enhance its visual presence, and engage with diverse audiences. Collaborating with internal and external stakeholders ensured that L.I.U.'s brand remained consistent and impactful across various platforms.     

My work at Long Island University as the Brand Manager and Group Creative Director involved creating and implementing comprehensive branding and marketing
strategies to support the university's mission and showcase its unique offerings
to the broader community.

L.I.U: New Programs World Figures & Top Influencers “Global Institute Programs:
Corporate Branding Design Development & Illustration including high-end Presentation Folder, Business Cards, Brochure, Presentation, Print & Digital Media. Global Institute Branding for New Programs World Figures & Top Influencers “Global Institute Programs.” Such as President Bill Clinton, President George Bush, President Joe Biden, Former Secretary of State Colin Powell, General David Petraeus, Consul General of France Anne-Clare Legendre & so on… 

TEACHING EXPERIENCE & COURSE DEVELOPMENT:
• Baruch College (C.U.N.Y), New York, NY: Division of Continuing & Professional Studies. Part-time—2010-present. Provide students with hands-on teaching and real-life Graphic Design and graphic Software experiences using Typography, Color Theory, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and Advanced Portfolio Classes.
I worked with James Ratigan, the Director of Professional Programs at Baruch College, to offer two- to five-day seminars and multiple Graphic Design, advanced Portfolio, and placement classes.

• Global Business Institute, New York, NY: Part-time-2009-2010. Provide students with hands-on teaching and real-life business experiences using Microsoft Office, Excel, PowerPoint, Introduction to Computer, Advanced Career Development, Online Resources, and Effective Business Skills.

• Briarcliff College, Bethpage, New York: 2000. Adjunct Instructor. Graphic Design Survey, Design and Production, and Basic Drawing classes. Provide students with hands-on teaching, along with real-life creative design experiences.

LICENSE: University of the State of New York Education Department
New York State Registered Full Teaching License # 45578396.    | Expire on 09/ 2026