ABOUT :
Design Problem:
Creating a compelling billboard for Alfarasha's new ketchup pouch, Integrating the essence of their recent rebranding while effectively conveying the product's delicious taste and premium ingredients.
Creating a compelling billboard for Alfarasha's new ketchup pouch, Integrating the essence of their recent rebranding while effectively conveying the product's delicious taste and premium ingredients.
Creative Solution:
Visual Emphasis:
To emphasize the product, I opted to incorporate striking images of the ketchup pouch. These visuals showcased its enticing texture and vibrant color, extending to include fresh tomatoes and leaves.
To emphasize the product, I opted to incorporate striking images of the ketchup pouch. These visuals showcased its enticing texture and vibrant color, extending to include fresh tomatoes and leaves.
This reinforced the natural and delicious palette of the product. Additionally, imagery featuring potato fries complemented the overall appeal, creating a visual narrative that resonates with the taste and versatility of the ketchup.
Branding Integration:
In terms of branding, I made a conscious effort to seamlessly integrate the updated Alfarasha logo and color palette. The logo served as a key focal point, ensuring immediate brand recognition. The carefully chosen color palette, evoking freshness and quality, enhanced the overall visual appeal. Simplicity was a guiding principle in this integration, allowing for a clean and memorable design aligned with Alfarasha's brand identity.
In terms of branding, I made a conscious effort to seamlessly integrate the updated Alfarasha logo and color palette. The logo served as a key focal point, ensuring immediate brand recognition. The carefully chosen color palette, evoking freshness and quality, enhanced the overall visual appeal. Simplicity was a guiding principle in this integration, allowing for a clean and memorable design aligned with Alfarasha's brand identity.
Consistency and Recognition:
Moreover, I kept the design straightforward to maintain consistency, facilitating easy recognition for the audience. This simplicity aligned with the idea that, in a world filled with visual stimuli, a clear and concise message is often the most impactful.
Moreover, I kept the design straightforward to maintain consistency, facilitating easy recognition for the audience. This simplicity aligned with the idea that, in a world filled with visual stimuli, a clear and concise message is often the most impactful.
WHEN: 2023
WHAT: OUTDOOR BILLBOARD DESIGN
WHO: AL FARASHA
WHAT: OUTDOOR BILLBOARD DESIGN
WHO: AL FARASHA
THANK YOU FOR WATCHING
Let’s work together - manasikibrahim1@gmail.com
