HOW TO CREATE A BALANCE BETWEEN SOCIETY AND WILDLIFE?

Problem: The noise levels in our cities are a cause for concern. Excessive noise disrupts the delicate balance of nature, putting wildlife and their habitats at risk. 

Idea: Capturing the detrimental impact of noise pollution on wildlife through illustrations. Depicting how noise pollution is bigger than just noise.

Execution: Give our audience a sensory experience – what animals feel when they encounter the noise from our machines. We achieve this through moving visuals and a QR code which creates the same auditory experience for the ones who scan it. We drive traffic to the WWF website, where we educate our audience with facts, data, and future predictions from experts.

We've won GOLD at the Olive Crown Awards 2024 
International Advertising Association (IAA) for recognizing our commitment to creative excellence in communicating sustainability.

Gold
Category: Press (Unreleased)
Clients: WWF
Agency: Ogilvy Mumbai
Associate creative director: Pintu Bisoyi
Illustrator: #MuteToReboot studio