Huttopia contacted me to create an illustrated, personalized greetings card on the theme of camping and the great outdoors. The campsites and villages company wanted to thank their customers with an illustrated greetings card for New Years. ✨
Learn more about this project (and my other collabs) on my website.
Huttopia, chaine de campings et villages nature, m’a contactée pour créer une carte illustrée sur le thème du camping et de l'outdoor. La carte met en valeur la mascotte et les couleurs de la marque, dans un style simple et ludique, en présentant les éléments essentiels du camping : tente, sac à dos, etc. ✨
Process :
The card was to feature the brand's mascot, as well as the main elements of camping (tents, backpack...). As for the colors, dark green was recommended to reflect the brand's color palette. After an initial discussion and moodboard, I came up with three creative ideas: two camping scenes at dusk and a card with the camping "essentials". The team really liked the third concept: I moved on to the color scheme. Once again, I proposed 3 versions, using color palettes and natural tones (green, brown, orange).
The card was to feature the brand's mascot, as well as the main elements of camping (tents, backpack...). As for the colors, dark green was recommended to reflect the brand's color palette. After an initial discussion and moodboard, I came up with three creative ideas: two camping scenes at dusk and a card with the camping "essentials". The team really liked the third concept: I moved on to the color scheme. Once again, I proposed 3 versions, using color palettes and natural tones (green, brown, orange).
