Product Rebrand: Miss Jessie's
Miss Jessie's is every natural's best friend. They exist to support individuals who desire to embrace the beauty of their natural curly hair. The brand is after the founders' grandmother, Jessie Mae Branch, who created homemade formulas to take care of the different struggles her granddaughters faced with maintaining their curly hair.
This rebrand was designed to revive the story of Miss Jessie, thus strengthening the traditional feel of the brand and increasing the value of their product.
