MIXED UP DRINKS PACKAGING DESIGN
This is my first packaging project ever. I designed based on a brief on Briefbox (make sure to check them out).
The non-alcoholic beverage market is forecast to reach USD $1252.54 billion by 2024, with that in mind ‘Mixed Up Drinks Co.’ have spotted a gap in the market. Their plan is to develop a new product range of non-alcoholic cocktails in a can for people that like the taste of cocktails while keeping a clear head.
Mixed Up Drinks Co. are already well established in the alcoholic drinks industry, but are looking for a talented designer to create a new look and feel for their new non-alcoholic range.
They are looking for a design that disrupts the space and helps to compete for vital shelf appeal. They have stiff competition from the likes of, Fentimans, Fever-Tree and Belvoir Fruit Farms, so make sure you research these to see what they need to compete with from a creative POV.
Currently, they don’t have a strapline but are open to suggestions. They have four brand values that have kept the brand heading in the right direction. The four values are:
Great times
Good people
Always share
Better together
Link to the project: https://www.briefbox.me/briefs/packaging-designs-for-a-non-alcoholic-beverage-company
