I did a branding for a coffee shop named "Youngdabang" or 영다방 in Korean. Situated within an accessible Apple Farm in Paju, South Korea, this unique establishment offers not only delicious coffee but also engaging apple-picking activities for families and children.
Upon the client's request, the coffee shop's icon and mascot became the adorable squirrel, inspiring the creation of a charming squirrel illustration for the main logo. With its farm location, the target audience primarily comprises families and kids seeking an immersive farm experience. To reflect the brand's essence, I aimed to capture a warm and inviting atmosphere infused with the natural, rustic charm of the surroundings, embodying a friendly vibe that resonates with visitors.
Crafting a digital brochure for "Youngdabang" coffee shop's apple-picking activities was a valuable addition to their online marketing strategy. This brochure offers a detailed overview of the apple-picking experience, including location, pricing, operation hours, and activity details. With engaging visuals and concise content, it aims to attract potential visitors and provide them with essential information in a user-friendly format. This brochure plays a crucial role in promoting the unique offerings of the farm and inviting people to immerse themselves in the excitement of apple picking at "Youngdabang.”
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