This project was a design exercise as part of a skills development course. We were tasked with creating an application and web portal for a real company. Each student chose at random from a hat. I got Whole Foods. I struggled at first to grasp their brand look until I took the time to walk around one of their stores and observe their signage, their style, their vibe. There were a lot of nicely made blackboard signs there. Vwa-lah. Since one of their values as a grocery is 'healthy eating,' I chose to design the beginnings of a game that partners player strength with healthy, mostly fruits & vegetable foods. All rights of the Whole Food logo, brand, and associated properties belong to Whole Foods.