RADIWELL
BRANDING & PACKAGE DESIGN
This is the branding project for Radiwell, a brand specializing in quality nutritional supplements. Conceived by a dedicated group of individuals with a sincere commitment to assisting consumers in making informed choices about their health supplements, we sought to encapsulate the admirable values of the brand. We developed the brand identity from top to bottom - brand narrative, verbal content, visual identity, established the primary color palette for Radiwell, and crafted the package design as integral components of the brand launch.
The brand name, chosen for its uniqueness and directness, became the cornerstone for our storytelling approach, grounded in the distinctiveness of "radiant." Leveraging the double entendre of "to illuminate," we conveyed Radiwell’s core value of serving as a beacon of knowledge on optimal health products.
These conceptual foundations were translated visually, taking shape as illuminated motifs that symbolize shedding light on superior ingredients. Ultimately, the graphics encapsulate Radiwell's commitment to radiant health, guiding consumers towards a vibrant lifestyle.
The gently curved logo type, harmonized with the overall design, embodies a brand identity that is both inviting and adaptable. These cohesive elements seamlessly contribute to an approachable brand image, fostering a friendly and accessible dialogue. This facilitates consumers in comprehending every aspect of the product, from its ingredients to the methods of consumption.
Client. GRADIANT
Years. 2023
Division Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Ran Choi, Gamin Park, Swan Lee
Brand Communication Director. Seungeun Lee
Copywriter. Jiwon Park
Photographer. Junghun Yeom
