TRAVEL
Capturing The Essence of an Adventure
The Longest Way is an immersive project documenting an extraordinary year-long, cross-continental journey spanning 18,000 kilometers from China to Germany.
Creating this project needed an identity that truly reflects the spirit of discovery and self-improvement gained from such an adventure. Drawing inspiration from the vibrant tapestry of his travels, we selected colors that reflect the diverse landscapes he has encountered—whether the dynamic energy of bustling cities or the tranquil beauty of untouched nature. And In a stroke of creativity, we integrated the charming motif of postcard stamps into the design, adding a whimsical touch that evokes the excitement of sending and receiving mementos from far-flung destinations.
Creating this project needed an identity that truly reflects the spirit of discovery and self-improvement gained from such an adventure. Drawing inspiration from the vibrant tapestry of his travels, we selected colors that reflect the diverse landscapes he has encountered—whether the dynamic energy of bustling cities or the tranquil beauty of untouched nature. And In a stroke of creativity, we integrated the charming motif of postcard stamps into the design, adding a whimsical touch that evokes the excitement of sending and receiving mementos from far-flung destinations.
The logo, featuring a silhouette of Christoph, takes inspiration from the iconic cart that accompanied him on this incredible expedition. It encapsulates the adventurous essence that defined this remarkable journey.
