BRAND IDENTITY FOR DESI DROP SOFT DRINKS
Introducing DESI DROP: Your Ticket to a Flavor-Packed Adventure!
Get ready to embark on a taste sensation like no other with DESI DROP! Bursting with the zesty goodness of handpicked fruits and infused with nature's finest flavors, each sip is a journey to pure refreshment bliss!
Whether you're soaking up the sun on a sandy beach, chilling with pals at a backyard bash, or powering through a study session, DESI DROP Lemonade is your ultimate sidekick for all things fun and fabulous.
But wait, there's more! For the freelancers burning the midnight oil or hustling through a demanding workday, DESI DROP Lemonade is the perfect companion for those much-needed work breaks. With just one sip, you'll be transported to a world of fruity delight, refreshing your mind and reviving your creativity to tackle whatever challenges come your way.
With its sleek, stylish desi packaging and irresistibly tangy taste, Desi drop isn't just a soft drink—it's a vibe! So grab a bottle, pop the top, and let the good times roll with desi drop by your side. Cheers to living life in full color!"
Technical Task:
Desi drop soft drink
Project Overview:
Create a cohesive brand identity for Desi Drop soft drinks series targeting individuals aged 15 to 35, with a focus on young adults of both genders. The brand design should reflect a desi vibrant, modern, and energetic vibe that resonates with the target audience's lifestyle and preferences.
Deliverables:
Logo design • Color palette • Font selection • Iconography • Illustrations • Pattern design • Landing page design
Brand Identity Guidelines:
- The design should evoke feelings of freshness, vitality, and excitement, aligning with the essence of the DESI DROP.
- Colors should be bold and vibrant, with a mix of fruity hues and complementary tones to create visual interest.
- Typography should be modern, clean, and legible, reflecting the brand's youthful and dynamic personality.
- The pattern design should be versatile and cohesive, suitable for application across various brand collateral.
- The landing page design should be visually appealing, user-friendly, and mobile-responsive, capturing the essence of the brand while providing essential information about DESI DROP and its products
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