The Axios House is a foundational space built adjacent to global gatherings, where world leaders and thematic experts take the stage to amplify innovative ideas, groundbreaking conversations, and newsworthy announcements.

The House’s interior design and hospitality program is designed to be a traveling newsroom that transitions from a recording studio to fireside chats to evening events with curated local food and beverages for the audience. 

Orchestrated the daily operations of the house; set the interior design; placed the brand creatively with the environment; effectively enhanced partnership agreements; developed hospitality & guest experience within the house – including a detailed all-day food & beverage menu.

Agency: 196

Creative Direction: Mafe Perez

Creative Execution: Cherry on top

The AXIOS House Dubai for UNFCCC COP28 and at Davos for the WEF 2024.