Hydro Flask has to compete with the ever-changing trendiness of water bottles by keeping its original audience and building new markets in teens and young adults. The design of this ad campaign addresses that problem by utilizing Hopper paintings to connect with its audience. The ads place a Hydro Flask into the lonely landscapes of his paintings and winks at our love for our water-bottles. Humor mixes with a nugget of sincerity in these tableaus and says: You are never alone in this world, your Hydro Flask is always here for you.

I began by searching for paintings by Hopper that feature women and that have an empty space where the water bottle could be featured. I found three Hydro Flask images, then I removed the background on them and turned them into a mask layer. I brought them into the painting and began to use adjustments to make them blend in. To match Hopper’s prominent brushstrokes, I used the eye-dropper tool and paint tool to allow for a more seamless composite. Finally, I brought in the company name and logo as well as a large photo of the product. I wrote a tagline and some humorous text to hold the attention of the viewer.