The statistic was a trigger to dive deep into topic of cultural understanding of being man and its influence for our lives. A lives of thousands of man who decide to suicide. Maybe the way to understand why it is, can be a reflection of how we treat each other, how we see others, their roles, how much pressure we put on us and others.

The map is an ironic picture of situation we have. Toxic cultural construct of masculinity that can be hard to live in.

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scope of project: research, creartive concept, illustrations, copy