ENG
For this project, I was tasked with creating a fictional DLC for Kitfox Games' dating simulator Boyfriend Dungeon, and to then design a few promotional illustrations and derived products. Feeding into the already present romance theme of the game, I wanted my fake DLC Café Crush, which would upgrade the coffee shop into a more interactive area, to have a cutesy and pink theme.
FR
Pour ce projet, j'ai du créer un DLC fictif pour le 'dating sim' Boyfriend Dungeon de Kitfox Games, puis de concevoir quelques illustrations promotionnelles et produits dérivés. En m'appuyant sur le thème romantique déjà présent dans le jeu, je voulais que mon faux DLC Café Crush, qui transformerait le café en une zone plus interactive, ait un thème plus mignon et rose.
Standing Banner
The first step of this project was to create a key illustration to advertise the DLC in a banner and YouTube video thumbnail format. It was definitely a challenge to keep up and adjust all the different assets, but in the end, it was rewarding to see how much I could do with pretty much only one illustration.
Collector's Edition Box Packaging
By reusing assets from my original key illustration and extending its background, I had to design a packaging for a Collector's Edition version of the DLC with some text provided by my teacher. To reinforce the coffee shop theme, I thought it would be fun to put the text on the back of the box on a chalk board menu, and although it wasn't to arrange all the text nicely, I am very happy with how this came out!
Flat Box Layout
USB Key
Lastly, I had to create a USB key concept that would be part of the collector's edition of the expansion. Since this would have been a small product, I had to make a simple design that captured well the essence of the DLC, so it only made sense to go for a cute drink!
Concept Sketches
Concept Sheet
Thank you!
