Lazada boasts a massive community of over a million sellers, each offering hundreds to thousands of products. The fashion section alone showcases an impressive array of choices. While there's something to suit every taste, the sheer variety can be overwhelming for shoppers.

The mission was straightforward: simplify the shopping experience for our customers by helping them navigate our extensive collection.

The campaign we crafted was comprehensive and cohesive. It featured KOLs creating content through style curation, a professionally styled fashion film, editorial pieces highlighting the latest trends, and a touch of guerrilla marketing to create buzz.

We kicked off Phase 1 of our campaign by highlighting the abundance of fashion options available. Collaborating with our KOL's, we invited them to curate looks from the vast selection on Lazada.

In the second phase of Lazada's fashion campaign, we crafted a refined and chic showcase of the diverse styles available on the platform. Our goal was to ignite the curiosity of fashion-forward shoppers and encourage them to explore Lazada's fashion selections.

In a fashion campaign uniquely Lazada, we combined our extensive product range with an innovative AI-powered image search feature.

Spot a street style you love? Simply snap a photo using our app and discover that exact item—or a close match—on Lazada, all at a discounted price.

To launch this phase, we premiered a 60-second film showcasing our technology and product variety, followed by interactive, shoppable ads. Our KOLs also showcased the technology to their followers on social media.

We crafted a focused, unskippable pre-roll that exclusively aired before trendy music videos, fashion, and K-Pop content. This urged viewers to snap and search for the featured outfits directly on Lazada.