This project, commissioned by ArtmeTech for Disney+Hotstar's Instagram account, centres on the creation of custom artwork celebrating the vibrant festival of Holi. The artwork features renowned Bollywood icons, Anil Kapoor and Aditya Roy Kapur, aiming to capture the essence of Holi through lively illustrations. The objective is to depict the stars immersed in festive revelry, conveying the joy and energy of the occasion. With a focus on vibrant colours, expressive gestures, and a festive setting, the artwork promises to be a visually striking representation of the cultural significance and excitement of Holi. Through the seamless integration of traditional festival elements with the charisma of the celebrities, the artwork seeks to resonate with audiences and evoke the spirit of Holi celebrations.
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