AI has become a significant part of modern business, and as an in-house designer, I must adapt my workflow to keep up with industry trends. Here are some ways I leverage AI in my design process:

Tools like ChatGPT aid in generating ideas and drafting content, speeding up the creative process. Additionally, AI-powered localization automates translation, while text-to-speech AI generates voice-overs, reducing the need for external vendors and improving efficiency by up to 90%.

Ideation, Scripting, Localization: ChatGPT, Claude.ai
Voice-Over: ElevenLabs, Narakeet
Image Generator: MidJourney

AI Animation
Using AI motion capture tool: plask.ai , I can make animations quickly without manually animating everything in Blender. The movements might not look totally real, but it works well for social media memes on TikTok and Instagram. I can do these AI-made animations in under 30 minutes, a lot faster than doing it all by hand.

AI Motion Capture: Plask.ai 

Music and songwriting are newer areas for me, but I recently had success creating a Thai song for one of our major TikTok campaigns. I worked closely with the social media team, experimenting with different methods until we landed on the final result.

AI Song Maker: Suno.ai

Also, we're incorporating AI-generated songs into some of our display videos. This allows us to create original music quickly and efficiently.

AI Avatars
Businesses are now turning to AI avatars for social media presence, making content creation faster and easier than ever before. Although expanding to other languages is still a challenge, it's likely to happen soon. And, of course, we're staying ahead of the curve by increasingly incorporating these avatars into our strategies

AI Avatars: Creatify.ai (English) , WondershareVirbo (Thai)

There are still more AI tools to explore in the upcoming future. As the world moves swiftly, it's essential for all of us to adapt and embrace the changes.