Rational
The Smylies Fast Food Diner rebrand was a modern, minimalistic approach, incorporating a "speed trail" theme. The logo's design, resembling a car badge, embodies the essence of speed and agility. The grid typography framework was strategically offset to create dynamism and depth. The forward-leaning arrangement resembles a car badge, capturing the essence of the fast food theme. This cohesive aesthetic captures the essence of the fast food theme, ensuring a modern and dynamism-driven look. The design's forward-leaning arrangement reflects the essence of the fast food industry.
About Smylies Fast Food Diner
The Colour Palette
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