CoZeaTea tea box
Personal Project
Creative Inspiration
This was another class assignment: to design a tea box, including the branding.
My goal with this design was to embrace hygge – a cozy feeling – which I included directly in the name, CoZeaTea. I also looked up "hygge" graphic design examples on Pinterest and created a mood board.
Process
To capture the cozy theme, I selected the typeface Brandon Grotesque, which is a round serif font that has a cheerful energy. I combined my favourite teas: rooibos (non-caffeinated and creamy), orange (joyful), and vanilla (calm and familiar) and used these flavours to develop a colour palette (orange, cream, and brown). For the background, I selected a warm purple to complement the other colours. I made my illustrations with imperfect lines and added a subtle pattern for visual interest.
Learnings
One of the skills I improved the most through this project was creating patterns in Adobe Illustrator. Patterns are an excellent way to create visual interest and augment branding, particularly in a multi-surface design that needs to be cohesive.
Anecdotes & unique touches
As I conduct background research for designs (e.g. prominent design elements for a particular style/era), sometimes I learn interesting facts. The joy this brings infuses enthusiasm into my designs. In this project, I learned that vanilla is a type of orchid!
The O in CoZTea represents both a stain from a mug and a serene smile, a cozy combination.
