Nice Brewery: A new brewery on the block who does things differently!
Challenge:
To create the packaging and a visual identity for the brewery that was reflective of their unique and fun approach to how they brew their beer.
Scope:
Packaging, Discovery,Logo Design, Visual Identity, Print Design, Digital, Brand Messaging.
Design Process:
The journey began by understanding the current marketplace, visiting local bottle shops, diving head first into the alcohol industry for research and inspiration. Choosing only three adjectives for the brewery moving forward loud, simple and playful.
Design Philosophy:
Nice Brewery takes the quality of their beers seriously, they just prefer to have fun approach to their brewing. To showcase this, I opted for a typeface that felt playful, yet bold and legible to stand out on all packaging and branding assets. Paired alongside the combination of warm, sympathetic colours and the sun icon, the breweries approach and values can be felt at every touchpoint.
The Outcome:
A brewery that doesn't need to tell you its fun and different, because you already feel it!
Follow me on instagram: @Lovlay Design
Contact me: ben.highfield2000@gmail.com
Designed by: Ben Highfield
Year: 2024
*** Nice Brewery is a conceptual branding project I used to develop and learn as a designer.
