Event Identity and Design Collateral
Posters, postcards, signage, t-shirts, fans, social media graphics,
and environmental elements for #WWYD100K, an event hosted by new
philanthropic lab People's Liberty
to announce their $100K Fellowship
and encourage individuals to apply.
#WWYD100K was held at the future workspace of People's Liberty
within the historic Globe Building, which was under construction at the
time of the event. We used the state of the space as inspiration and
came up with an identity system that made reference to construction
fencing, stencils, and neon colors (in particular safety orange).
These construction elements also relate to the idea of "building the city"
through the projects funded by People's Liberty.