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  • #WWYD100K
    Event Identity and Design Collateral

    Posters, postcards, signage, t-shirts, fans, social media graphics,
    and environmental elements for #WWYD100K, an event hosted by new
    philanthropic lab People's Liberty to announce their $100K Fellowship
    and encourage individuals to apply.

    #WWYD100K was held at the future workspace of People's Liberty
    within the historic Globe Building, which was under construction at the
    time of the event. We used the state of the space as inspiration and
    came up with an identity system that made reference to construction
    fencing, stencils, and neon colors (in particular safety orange).

    These construction elements also relate to the idea of "building the city"
    through the projects funded by People's Liberty.