Mongilardi's Cantucci Biscuit Packaging Design
The challenge was to transform the tradition and flavor of Mongilardi's Cantucci biscuits into a unique and memorable visual experience. The solution was a packaging design that evokes warmth, familiarity, and sophistication, conveying the essence of the brand irresistibly. Inspired by Tuscany, the house-shaped box symbolizes coziness and invites consumers to connect with the brand's story. Details like golden hot stamping add exclusivity and elegance, enhancing the brand and product's perceived value. The packaging stands out on the shelf, capturing consumers' attention at first sight, boosting brand visibility. A warm color palette of brown, cream, and yellow arouses the desire to taste the delicious Cantucci biscuits, while violet, a tribute to the founders' grandmother's surname Viola, honors Mongilardi's tradition and legacy. Each package is a unique work of art thanks to hand-drawn illustrations, making the product even more special and desirable. The new Cantucci Mongilardi biscuit box is more than just packaging; it's a complete sensory experience celebrating the tradition, flavor, and exclusivity of the brand.