Packaging that attracts customers typically combines visual appeal, practicality, and brand identity. Eye-catching designs, vibrant colors, and striking graphics help products stand out on shelves or online platforms. Strong branding elements such as logos and slogans establish a connection with consumers, while packaging that is easy to open or resealable enhances the user experience. Additionally, eco-friendly packaging options are increasingly appealing to customers who prioritize sustainability. Unique shapes or materials can also capture attention and spark curiosity. Ultimately, effective packaging aligns with the product's identity and target audience, enticing customers to choose it over competitors.