Naming and brand identity for Briel, a family factory that specializes in crafting culinary gems. To establish a distinctive and memorable identity, we opted for the name Briel, drawing inspiration from the brilliance of gemstones and the brie cheese.
The metaphor here is the cheese being akin to a precious gemstone, symbolizing the exceptional quality and craftsmanship of the products. Just as each gem has its unique allure, Briel cheese embodies the essence of culinary excellence.
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Art Director: Kamilla Khusainova
Art Director: Kamilla Khusainova
Designer: Kate Wisniewski
The project was created during the "Identity Through Metaphors"
course at Granich online school.