Project
We were tasked with crafting a captivating campaign and promotion for Juan Valdez and their beverages, featuring a 2x1 promotion. In my role as Art Director and Creative, I had the opportunity to explore a fun and joyful design direction. I opted to incorporate elegant lines as doodles and a geometric grid for typography. Recognizing the need for adaptability across various video applications and screen sizes, I developed modular elements and a systematic approach for flexible configuration. The inclusion of organic shapes in the background lent a soft and inviting mood to our product. The end result? A delightful and impactful collection of assets for this campaign.
AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Gonzalo Arrieta / Andres Ramirez
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Gonzalo Arrieta / Andres Ramirez
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
