The concept for Asign’s Brand Identity is based on the thought, “Do you see what I see?” - Two people can have a completely different perspective
on the same piece of art, and the logo was created to reflect precisely this.
Asign’s logo can be viewed both horizontally and vertically, and it reads the same in both perspectives.
This fits well as a solution to the problem of needing the logo to be used in vertical orientation (at physical exhibits and on artwork packaging & tapes) as well as in a horizontal orientation (on online platforms and on corporate stationery) without compromising on the legibility of either.
