Doritos Spicy Flavor
A bikini metaphor concept to emphasize on the hot and spiciness flavor of the product.
A bikini metaphor concept to emphasize on the hot and spiciness flavor of the product.
Pinkberry
This ad points out the benefit of pinkberry carrying a variety of yummy flavors. The challenge of this ad is that i cannot show any yogurt or fruit toppings for my visual. Thus, I put together the names of the flavors and transformed them into the shape of a spoon.
The spoon can also be seen as the shape of a smile. My headline is in the form of the eye which says "Our flavors put a smile on you".
Orange Flavor Vitamin Water
This ad emphasizes the benefit that this orange flavor has more vitamin C than any other flavors. Instead of pouring out the vitamin C pills, vitamin water is pouring out from the bottle.
Energy Vitamin Water
This is an ad stresses on the benefit that this flavor can help ignite your energy. To accomplish my idea, I turned the vitamin water into a gas station with a gas pump next to it.
Uber vs Taxi
This ad emphasizes the speedy service of Uber. Its service has been known to be shorter than waiting for a taxi. My idea is to accentuate its fast service by using a load bar to measure how the Uber car streams faster than taxi.
Boy Scouts of America Ad
Are you fun minded?
Dave & Buster's Ad
Don't just pop the champagne after your victory, come to D&B and get a lot more out of your team celebration!
National Coalition for the Homeless
This is a public service interactive print ad which you have to participate to receive the message of call to action. The goal of this ad is to promote donations for the homeless.
My solution is to use a scratch-off printing card, which is used extensively in a coupon or lottery.
Scratch off the cardboard and it will turn into a welcome front door mat, which implies giving the homeless a shelter. Scratch off the trashcan and, it will turn into a nice meal. This implies giving the homeless some comfort food to eat.
The message is by donating a coin you can possibly turn around their lives. So don't waste the coin you have just used for scratching and donate it now!
Home Depot
This is an interactive ad that requires people to participate with the ad. The cover of the toolbox can be opened and when you open it, instead of seeing tools inside, you will see a floor plan of a house compartmentalized into different rooms.
My idea for this ad is to bring out the fact that Home Depot carries all kind of tools you need for any room in your house. The benefit of their consumer is that you have endless possibilities when it comes to building your home.
Objective
The objective of this campaign is to advertise the Grilled Cheese Truck in different ways to attract people to eat their grilled cheese sandwich. We created a logo for this food truck and our call to action tagline is "say cheese".
Description
1. Onlookers will see a grilled cheese sandwich on the outside of elevator doors. When the doors open, it will appear like the cheese inside is stretching as the sandwich is being pulled apart. Our message "say cheese" is displayed inside the elevator along with the name of the food truck and a QR code for more information online.
2. The look of stretching cheese can also be created by painting telephone wires bright yellow. This will get the attention of onlookers from a distance. As you approach the telephone pole, the logo and the QR code for the food truck are displayed on the base of the pole.
3. Every city has crosswalks or street dividers that are yellow. By placing a grilled cheese decals at the ends of these lines, they become a representation of the cheese truck brings to the streets. These installations are accompanied with our logo, message, and QR code.
Description:
The Grilled Cheese Food Truck is proud of the fact that they use fresh ingredients and local produce in their sandwiches. We created flyers that illustrate this product benefit.
Our flyers are designed to fold into the shape of sliced grilled cheese sandwiches. They are tied to trees and shrubs around the city as if they are growing out of the earth like fresh produce.
Curious onlookers can pick the sandwiches from trees and unfold them. Inside the flyer the product benefit, QR code, logo, and message of The Grilled Cheese Truck are displayed. The website for the truck and its Facebook page are also shown. Once online, people can see information about when the truck will be visiting and gain information about our event "The Grilled Cheese Cook-Off."
Objective: Bringing back the grilled cheese childhood memories and spreading the love of grilled cheese by having your family participating together to make their own favorite girlled cheese sandwiches.
How they win: The public votes for their favorite grilled cheese sandwich. The winning family get a year supply of free grilled cheese sandwiches from the truck.
What happens: Families compete at stations to create unique grilled cheese sandwiches.
