UI/UX Case Study: Sephora Malaysia
Redesigning the Sephora beauty app.
Project Background
The Sephora mobile app offers user to shop skincare, makeup and all things beauty online — anytime anywhere. This project aims to introduce features that will improve users’ experience.
Objective
To create a more user friendly app, help customers in choosing the best makeup products to use for themselves.
Solution
-Implement a personal colour analysis feature that analyse user’s unique features, providing suggestions on colours that enhance and highlight their natural beauty.
-Provide a weather-based makeup recommendation.
-Add a makeup planner feature.
Current App Sitemap
New Feature Proposal
Wireframes
Concept Testing
80% of users selected A.
70% of users selected A.
Moodboard
Art style References
Colour Palette
Typography
User Flow
Flow A: AI Skin Tone Analysis
Flow B: Makeup Planner
Flow C: Product Checkout
Final UI Screens
Prototype
