The MUJI flagship store planning project report and related book were produced. The project investigated and analyzed how to realize the brand's identity and philosophy, including the store's design, operation strategy, and customer experience. In-depth information was gathered through fieldwork, interviews, and competitor analysis, and the book was published based on the strategic values and execution process of MUJI. The book shares MUJI's secrets for providing a successful brand experience and is aimed at retail industry professionals and readers interested in design and branding. It has become an important record of MUJI's innovation and leadership in the retail industry.