I love animals, this is one of the reasons why I choose to do this PetSmart Annual Report for 2023. This project consisted of re-designing the boring and number-heavy annual report. This annual report had to be on brand and interesting but professional for the executives who manage the company.
For my publication design of PetSmart, I decided to follow the brand's color scheme of blue and red, integrating large spreads of photography of the different animals that they help, and placing my personal vector illustrations to make it fun and interactive.
