Student Project:
An experiential pop-up diner made for a collaboration between Heinz and a fictional plant-based chicken brand named Jiken. The pop-up is made to promote both brands in a unique and engaging way to audiences.
Jiken is an off-beat, and quirky plant-based chicken brand that aims to promote sustainability among its millennial audiences by luring in consumers with funky visuals and bright colours.
The collaboration with Heinz aims to promote both brands in a novel way through an experiential diner, of which will be set up for a limited time.
Visitors can learn more about the collaboration and reserve tables at the diner on the diner website.
