THE CLIENT
AFI Formation is a training organization that offers several classes to develop the qualities and skills necessary to practice the profession of luthier specializing in wind instruments.
THE OBJECTIVE
The profession of luthier is a very old profession, the vocation here is to create a brand image which communicates the artistic and artisanal aspect of this profession while ensuring to make it more modern.
The profession of luthier is a very old profession, the vocation here is to create a brand image which communicates the artistic and artisanal aspect of this profession while ensuring to make it more modern.
THE SOLUTION
I proposed bold and vibrant colors with an abstract logo whose shapes recall those of wind instruments. The AFI acronym is integrated like a reflection distorted by the curves of the instrument. It is full of movement which can also recall music or a flag in the wind. The combination of stick typography gives it a professional and grounded appearance.
I proposed bold and vibrant colors with an abstract logo whose shapes recall those of wind instruments. The AFI acronym is integrated like a reflection distorted by the curves of the instrument. It is full of movement which can also recall music or a flag in the wind. The combination of stick typography gives it a professional and grounded appearance.
