Each brand has its on voice and its always fun to work with a brand that doesn't give a shit lol. The RAMI-ON-WINGZ campaign had one goal, to claim back the narrative of what was rightfully ours THE ORIGINAL RAMI SAUCE. 

I worked on the conceptualisation of the product campaign by creating an engaging campaign that isnt just about selling a product but also communicated the brands personality as a whole - bold, unapologetic, witty and just plain unhinged at times ( all in good fun though).

Brand Wars are soo much fun to create! With this campaign we took a playful dig at KFC for claiming to be the original inventors and owners of the RAMI sauce ( one which JJ had also launched earlier that year.)  From the tagline " Finger burnin goood" to the advert we took inspiration from KFCs classic advertisements and marketing gimmics!