During my pledge process for Alpha Kappa Psi, I had the opportunity to design a the brand identity for a mock SaaS company called Stretch. Stretch is a pre-purchase decision app that aids customers in making smart clothing purchases based on a longevity score given after scanning clothing tags. In other words, helping users stretch their clothes' lives and their dollar.
Here, I was tasked alongside the rest of my pledge class to create a business that serves the betterment of the world. I had the chance to work and ideate with a large group of diverse thinkers, develop a brand identity from scratch, and lead the design elements of our service.
