Dynamic Machines X Sprite
Research Brand
Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened.
Sprite stands for the quenching of thirst, a crisp taste and refreshment at the rational level; and self-expression, being true to yourself, and following your passions at the emotional level (“Sprite quenches your thirst with its clean, crisp, lemon-lime taste. Be true to who you are.”)
Sprite quenches your thirst with its clean, crisp, lemon-lime taste. Be true to who you are.
Clay Render
Temporary Viewport Render
Existing Examples
Sketches
Test Renders
My latest test render to check if my chrome asset were working and if everything went smoothly. Here I stumbled upon a problem with my chrome asset, the ball wasn't reflecting enough and I fixed this by removing it's normal map.
Final Render With Sound
In my final render, I finally succeeded with getting my chrome asset to work. Also I added some sound effects, the wind was added to imply its nature setting and the rest of the sound effects are used to make you believe the ball is actually real and rolling.
I wanted to go for a very sleek and minimal setting but still displaying a lot of detail. That's why I chose to get some inspiration from my top picture with the soda can on a wood podium.
The wavy SPRITE letters imply that it's popping and fresh, also bubbly. I wanted to use the ball on top of the letters to fully complete the logo with the ball, making it the dot of the letter 'I'.
On the bottom of the box I chose for a simple setup of some lime on the floor since there was already a big Lemon tree visible. Also the basket where the ball ends up in is made to reflect how lime and lemons are plucked when harvested.
I personally think I have made a fun and sleek design staying true to my sketches and original proposed ideas.
