![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf3c8a193155743.65e73d4b5b19c.png)
PT: A Intensy é uma marca estratégica que diferencia a ViaFit, funcionando como uma marca paralela com ênfase no fitness. Ela atende à ampla variedade de atividades com acompanhamento personalizado, proporcionando uma abordagem holística para o bem-estar de cada aluno.
É a partir da intensidade e constância que se conseguem resultados significativos. Assim, foi trabalhada a ideia de um logotipo tipográfico trazendo mais expressão e foco ao significado. A identidade visual reforça claramente que a academia vai além da musculação.
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EN: The Intensy is a strategic brand that sets ViaFit apart, operating as a parallel brand with a focus on fitness. It caters to a wide range of activities with personalized support, providing a holistic approach to the well-being of each student.
It is through intensity and consistency that significant results are achieved. Thus, the idea of a typographic logo was developed to bring more expression and focus to the meaning. The visual identity clearly reinforces that the gym goes beyond weightlifting.
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/906565193155743.65f0a61e7f87c.gif)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1040cb193155743.65e73d4b51573.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c181c6193155743.65e73d4b52f0f.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ee6f34193155743.65e73d4b5f77d.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dea1d7193155743.65f0a61e7e9af.gif)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d04516193155743.65e73d4b5a470.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7cd71d193155743.65e73d4b597ce.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1dca1193155743.65f0a8a70c4c4.gif)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad0bb9193155743.65e73d4b579bd.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8e2a69193155743.65f0a61e7cd80.gif)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e5bb6193155743.65e73d4b5c869.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b16a6193155743.65e73d4b569d9.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f733f1193155743.65e73d4b5e79d.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d0343193155743.65f0b03127ac4.gif)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fc8495193155743.65e73d4b53e90.png)
![brand identity visual identity gym Startup Brand Design type yellow fitness logo Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/996552193155743.65f0a4bce0a8a.gif)
Direção: Rafael Dias
Design: Paulo Ricardo
Design: Paulo Ricardo
Motion: Solange Rocha
Pesquisa: Paulo Ricardo
Argumento: Rafael Dias e Paulo Ricardo
Pesquisa: Paulo Ricardo
Argumento: Rafael Dias e Paulo Ricardo
Studios: Valinor e Imane