Angie’s Lobster is a food truck in Phoenix founded by Tony Christofellos. He started Angie’s to honor his mother, who made sure that delicious, home-cooked seafood was accessible for the everyone in her family, both rich and poor. Angie’s commitment to quality lobster at an affordable price means they need strong branding and multiple ways to reach their customers. The mission was to create a logo, food truck wrap, website, and social posts to launch the Angie’s food truck and new branding.