PUMA x CHEETOS
Visual identity and Packaging project for the PUMA x CHEETOS collaboration with basketball player Scoot Henderson. Designed to highlight the cultural significance of both brands in their union, influencing basketball enthusiasts and sneaker freaks. The graphics were made in a unique and customized manner to accentuate the "flavors" with the name of each Puma sneaker in Cheetos typography. In addition, it features Cheester dressed in a basketball uniform, complemented by packaging styles replicating both the broad and smaller-scale design elements of the snack brand.
Campaign pictures by PUMA Company. / Check out for more at @artbiene instagram.
