Jumitas Launch Campaign
Objective: With this project, we sought to create a product launch campaign for "Jumitas", a fictional brand of alcoholic-flavored gummies.
As part of this project, we developed all of the following elements from scratch:
• Creative Concept
• Visual identity
• Package Design
• Character design
• Video advertisement
Collaborators: Valeria Rodríguez, Sebastián Meza, Camila Núñez and Silvia Gonzalez
