ﻳــﻮم اﻟﺘﺄﺳــﻴﺲ
ﻫــﻮ ﻣﺸــﺮوع وﻃﻨــﻲ ﻃﻤــﻮح - إن ﺟــﺎز ﻟﻨــﺎ اﻟﺘﻌﺒﻴــﺮ - ﻳﻌﻴــﺪ رﺑــﻂ اﻟﻨــﺎس ﺑﺠﺬورﻫــﻢ اﻟﻮﻃﻨﻴــﺔ، وﻳﻠﻬــﻢ ﺧﻴﺎﻟﻬــﻢ ﻋﺒــﺮرﺣﻠــﺔ ﺗﺎرﻳﺨﻴــﺔ ﺗﻌﻜــﺲ ﻣﺰﻳﺠًــﺎ ﻣــﻦ اﻟﺜﻘﺎﻓــﺔ اﻟﻤﺸــﺘﺮﻛﺔ، وﻟﺤﻤــﺔ وﻃﻨﻴــﺔ ﻟﺸــﻌﺐ ﻳﻤﺘﻠــﻚ ذاﺗﻪ وﻋﻤﻖ اﻧﺘﻤﺎﺋﻪ
وﺳــﻌﻴﺎً ﻣﻨّــﺎ ﻟﺈﺑــﺮاز اﻟﻘﻴﻤــﺔ اﻟﻜﺒﻴــﺮة ﻟﺜﻠﺎﺛــﺔ ﻗــﺮون ﻣــﻦ اﻟﺘﺎرﻳــﺦ اﻟﻌﺮﻳــﻖ، ارﺗﻜــﺰت اﺳــﺘﺮاﺗﻴﺠﻴﺘﻨﺎ ﻋﻠــﻰ وﺻــﻞ
وﺳــﻌﻴﺎً ﻣﻨّــﺎ ﻟﺈﺑــﺮاز اﻟﻘﻴﻤــﺔ اﻟﻜﺒﻴــﺮة ﻟﺜﻠﺎﺛــﺔ ﻗــﺮون ﻣــﻦ اﻟﺘﺎرﻳــﺦ اﻟﻌﺮﻳــﻖ، ارﺗﻜــﺰت اﺳــﺘﺮاﺗﻴﺠﻴﺘﻨﺎ ﻋﻠــﻰ وﺻــﻞ
اﻟﻤﺎﺿــﻲ ﺑﺎﻟﺤﺎﺿــﺮ ﻋﺒــﺮ رﺣﻠــﺔ ﻳــﻮم اﻟﺘﺄﺳــﻴﺲ، اﻟﺘــﻲ ﺗﺴــﻌﻰ إﻟــﻰ إﻳﺼــﺎل رﺳــﺎﺋﻠﻬﺎ ﺑــﺮوح ﻣﻌﺎﺻــﺮة وﻧﻈــﺮة
ﻣﻐﺎﻳــﺮة، ﻣــﻦ ﺧــﻠﺎل ﺣﻤﻠــﺔ ﺗﺠﺴّــﺪ رؤﻳــﺔ ﺟﺪﻳــﺪة وﻣﻤﻴــﺰة، وﺗﺴــﻠﻂ اﻟﻀــﻮء ﻋﻠــﻰ ﺗﻨــﻮّع اﻟﺜﻘﺎﻓــﺔ اﻟﺴــﻌﻮدﻳﺔ، اﻟﺘــﻲ ﺗﺮﻋﺮﻋــﺖ ﻓــﻲ ﻇــﻞ اﻟﺪوﻟــﺔ اﻟﺘﻲ أﺳﺴﻬﺎ اﻟﺈﻣﺎم ﻣﺤﻤﺪ ﺑﻦ ﺳﻌﻮد ﻋﺎم١٧٢٧ م
ﻣﻐﺎﻳــﺮة، ﻣــﻦ ﺧــﻠﺎل ﺣﻤﻠــﺔ ﺗﺠﺴّــﺪ رؤﻳــﺔ ﺟﺪﻳــﺪة وﻣﻤﻴــﺰة، وﺗﺴــﻠﻂ اﻟﻀــﻮء ﻋﻠــﻰ ﺗﻨــﻮّع اﻟﺜﻘﺎﻓــﺔ اﻟﺴــﻌﻮدﻳﺔ، اﻟﺘــﻲ ﺗﺮﻋﺮﻋــﺖ ﻓــﻲ ﻇــﻞ اﻟﺪوﻟــﺔ اﻟﺘﻲ أﺳﺴﻬﺎ اﻟﺈﻣﺎم ﻣﺤﻤﺪ ﺑﻦ ﺳﻌﻮد ﻋﺎم١٧٢٧ م
The Founding Day is an ambitious national
project that reconnects people to their own story of national origins, inspires their imaginations with the depth and quality of their shared history and culture, and ultimately leaves them with a stronger sense of national purpose and destiny. in pursuit of these lofty goals, our strategy anchors the present three centuries in the past.
Communicating key messaging with classic elegance and sophistication, our campaign conjures a kaleidoscopic prism of iconic cultural images expressing the variety of Saudi culture, united under the shading umbrella of the state, which Imam Muhammed Bin Saud established three centuries ago in 1727 AD.
Communicating key messaging with classic elegance and sophistication, our campaign conjures a kaleidoscopic prism of iconic cultural images expressing the variety of Saudi culture, united under the shading umbrella of the state, which Imam Muhammed Bin Saud established three centuries ago in 1727 AD.
