Ecoprana

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ECOPRANA

We created a brand concept that accompanies the entire growth stage of a human being, growing hand in hand with responsible adults: "Who I am, I will be," which alludes to the idea that what I am today, thanks to my parents, is what I will give back to the world when I grow up, through the approach of addressing parents through the child and vice versa.

To accompany this concept, we created an illustration system around a flower that grows and, with its growth, marks the different stages of a blooming human life surrounded by nature, nurtured.

The challenge was to transition from being perceived as a commercial, transactional brand to a more human one, with values that go beyond the inherent attributes of the products offered. The difficulty lay in the client's explicit request not to lose focus, functionality, and the effectiveness of the e-commerce marketplace along the way: that is, to achieve strong identity communication without neglecting commercial communication.

FIBRA

BRANDING & PACKAGING @

@fibra_branding