This NIOD skincare advertisement embraces minimalism to create a captivating visual narrative. The project focuses on a sleek, animated presentation of the product's key ingredient - Copper Amino Isolate Lipid 1%.
The primary focus was on crafting sleek superimposed text animations, crucial for the presentation. These animations were carefully designed to subtly yet effectively spotlight the key ingredient, Copper Amino Isolate Lipid 1%, drawing attention to the product’s unique formulation and emphasizing the brand's commitment to high-quality, scientifically-backed skincare solutions.
This 3D animated scene from the NIOD CAIL 1% video showcases a highly detailed and realistic depiction of the Copper Amino Isolate Lipid 1% molecule. With precision texturing and dramatic lighting, the animation highlights the molecule's structure against a dark backdrop, emphasizing the product's scientific innovation. The deep blue color scheme enhances the visual impact, signalling the ingredient's efficacy in a sleek, confident presentation.
Credits
filmed inside @___studio.b
direction & creative by Yù @jook.singbb
dp. @justinjblack @seslercompany
pd. @herryhead
vfx. @danielpianezza
produced by @breathe.ent
ep. stephen trivieri
head of production. @scottmccuaig
head of design. @evakozlova
first ad. @mascenna
pm. @j.mh.lau
pc. @haleyjgarnett
first ac. the.luis.plana
second ac. @valrmartin
gaffer. @liamvanderploeg
bb electric. @wijsho
key grip. brandon maclean
bb grip. jerry romanko
swing. @khvyyz @ontariocamera
flight head tech. @denyssvoiak
f27 tech. mike smith
lead dresser. @ddevinjones11
set dresser. gary mcdonald
art assist. @_georgiarankin
stylist. @_ksyd
mua. @laceyeday
color. @bykevinwu
editor. @monica.thi
vfx compositor/3d. @leakyeye.russ
sound composition & design. @memorecks
👉 titles. @lepeshkeen 👈
vo. arthur porte
storyboard. @aikenbacons
g/e. @wfw_intl @switzerdigital.gear & upright services
camera. @ontariocamera
crane. @filmotechniccanada
@niod
daniel kong - head of brand narrative
brandon monte - head of brand engagement
esther rodas- head of art and design
cyclopsmcgee - head of video production
jerome clark - senior photographer
direction & creative by Yù @jook.singbb
dp. @justinjblack @seslercompany
pd. @herryhead
vfx. @danielpianezza
produced by @breathe.ent
ep. stephen trivieri
head of production. @scottmccuaig
head of design. @evakozlova
first ad. @mascenna
pm. @j.mh.lau
pc. @haleyjgarnett
first ac. the.luis.plana
second ac. @valrmartin
gaffer. @liamvanderploeg
bb electric. @wijsho
key grip. brandon maclean
bb grip. jerry romanko
swing. @khvyyz @ontariocamera
flight head tech. @denyssvoiak
f27 tech. mike smith
lead dresser. @ddevinjones11
set dresser. gary mcdonald
art assist. @_georgiarankin
stylist. @_ksyd
mua. @laceyeday
color. @bykevinwu
editor. @monica.thi
vfx compositor/3d. @leakyeye.russ
sound composition & design. @memorecks
👉 titles. @lepeshkeen 👈
vo. arthur porte
storyboard. @aikenbacons
g/e. @wfw_intl @switzerdigital.gear & upright services
camera. @ontariocamera
crane. @filmotechniccanada
@niod
daniel kong - head of brand narrative
brandon monte - head of brand engagement
esther rodas- head of art and design
cyclopsmcgee - head of video production
jerome clark - senior photographer