Elena Alekseenko's profile

Restaurant Old Porto/ Logotype/Branding





Porto is one of the most beautiful ancient cities in Europe,
where locals and tourists honor traditions.
This is a gastronomic paradise!
Here you can taste the best dishes of the country's traditional cuisine,
as well as the famous port and wines of the Douro Valley.
The gastronomic experience is complemented by magnificent
panoramic views and wonderful weather.







ABOUT THE PROJECT

The task was to create a grunge-style logo.
Grunge is a recognized style that allows you to plunge
into the atmosphere of antiquity and mystery.
Designers get their own space for creativity.
 
The idea for inspiration was a visit to a beautiful city.
It was decided to create a logo for the Portuguese cuisine restaurant
and execute it in an old traditional style.
The grunge effect applied in the logo is stylistically combined with the name.
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The logo was created with love and warm memories.
There is not a single ready-made font here.
Everything is done manually.
The font lines trace the elements of ancient boats
and the curves of the sea waves.
The letter "O" imitates a barrel of port wine.




COLOR

The color scheme is dictated by associations with the color of wood,
which served as a material for making boats and barrels.



VERSIONS


Many restaurants in Porto have their own cellars with local wines.
There are sparkling wines "vinho verde", as well as noble wines "reserva".
The most famous national drink is considered to be port wine called "vinho do Porto".
Port wine is prepared according to ancient recipes.











There is no such restaurant in reality.
But I hope that in the future my project will be realized in reality.


I thank you for the materials provided:

10 slide​​​​​​​







Restaurant Old Porto/ Logotype/Branding
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Restaurant Old Porto/ Logotype/Branding

A grunge-style logo for a restaurant serving traditional Portuguese cuisine. Branding identity.

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