Veronika Pivovarchuk's profile

B2B Web Design - Smart wireframes usage

Exclaimer: This design was re-created in order to show how smart use of neuromarketing and branding works. It does not contain true information; all text is based on the Salesforce and Enxoo websites with the purpose of training and presenting how tiny changes can change the perception of the page. Enjoy and get inspired!

Today's consumers demand intuitive and visually engaging online experiences. This project aimed to bridge the gap between user expectations and a brand's marketing goals by creating a website that fosters trust, simplifies navigation, and compels action.

Immerse visitors in a captivating brand story through stunning visuals, interactive elements, and the strategic use of white space. Effortless navigation guides users on a journey towards desired actions, be it making a purchase, subscribing to a newsletter, or simply exploring the brand's offerings.

Neuromarketing Principles
Since I am specialized in neuromarketing, I carefully choose principles for my projects.
Leveraging principles like social proof and scarcity, the design incorporates customer testimonials and limited-time offers to trigger emotional responses and encourage conversions.You can also see the use of anchors, which are underestimated while creating designs for B2B websites.

You are welcome to ask questions regarding my work and neuromarketing! 
Contact me on LinkedIn :) 
B2B Web Design - Smart wireframes usage
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B2B Web Design - Smart wireframes usage

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