[ EN] The Promotional Visual Communication Design course studies promotional strategies for products or services from Small and Medium Enterprises (SMEs) or in Indonesia called Usaha Kecil dan Menengah (UKM). Promotion and communication strategies are developed based on the results of market analysis, target market, and existing and competitor studies of the business. Promotional strategies are also adjusted to business needs and refer to field data for the best strategy.
In this case, I took Sooji Pastry, which sells vegan products.
[INA] Mata kuliah Desain Komunikasi Visual Promosi mempelajari tentang bagaimana strategi promosi unt suatu produk maupun jasa dari Usaha Kecil dan Menengah (UKM). Strategi promosi dan komunikasi dikembangkan berdasarkan hasil analisa pasar, target pasar, studi eksisting dan kompetitor dari usaha tersebut. Strategi promosi juga disesuaikan hdengan kebutuhan usaha dan merujuk pada data lapangan agar mendapatkan strategi yang terbaik.
Dalam kasus ini, saya memilih UKM Sooji Pastry yang menjual produk vegan.
TV Commercial for Sooji Pastry "Sharing Happiness in Every Bites"
