AKU'S- THE BURGER CO BY RENESA ARCHITECTURE DESIGN INTERIORS STUDIO
Hospitality Interiors - Restaurant Café Bar Design Category.
Built Up Area - 1000 sq ft.
Photographs - Avesh Gaur.
2023.
Pioneering experiential design, Renesa unveils its latest endeavor, Aku's Burger, an expanding gourmet burger franchise. The brand's mission is to deliver fresh, speedy gourmet burgers to its customers, with modularization as a design focus. The brief called for crafting a consistent brand identity that serves as a blueprint for all future locations, making each decision all the more important. Nonetheless, Renesa rises to the challenge, transforming a modest 1200 sqft area into a captivating Aku's Burger outlet in Vasant Vihar.
The facade is not shy and sets up the table with its striking yellow color and unmissable circular fenestration, which not only lends the passerby a peep into the vibrant and bustling interiors of this gourmet burger dine-in experience but also sets a canvas for branding. A cozy al-fresco space in a humble niche extends the interior's vitality outward to the passer and encourages a visit.
Inside, subtle shades of grey and white take over the yellow highlights and let the food take the spotlight. The seating arrangement is straightforward, facilitating easy movement through two main aisles, ensuring a pleasurable dine-in experience. Various seating styles cater to diverse preferences; high-top communal tables with bar stools promote social dining, while snug booths create intimate settings. Leatherite and metal finishes ensure hassle-free maintenance and a clean dining environment.
As part of the modular design concept, inspired by the iconic McDonald's approach, Renesa introduces an innovative lighting fixtures palette that seamlessly integrates with the brand. Disc-shaped pendants in yellow and white establish an engaging hierarchy, whether suspended from the ceiling or perched atop metal poles. Customized lighting accentuates wallscapes, providing a backdrop for the third category of lights – customized triangular metal pendants. All three colors of the brand- grey, white, and yellow- exhibit themselves through these lighting fixtures and stamp themselves over the branding scheme.
Textures and finishes harmoniously unite within, connecting the modules and creating a cohesive brand experience. Metal panels, textured grey paint, and mosaics comprising rectangular white and yellow tiles envelop customers, bringing to life a seamless and immersive dining environment.
Renesa's visionary approach to experiential design shines brightly in the form of Aku's Burger. This space embodies a harmonious blend of brand identity, striking aesthetics, and functional appeal. From the commanding yellow facade inviting patrons into a vibrant dining experience to the thoughtfully designed interiors, where grey and white hues accentuate the culinary offerings, every element of this project aligns with the brand's vision. Together with meticulously curated textures and finishes, this space transcends traditional dining and envelops visitors in an immersive and homogenous brand experience
Aku's Burger, an expanding gourmet burger franchise, is Renesa’s latest endeavor in experiential design. Creating a consistent brand identity that serves as a blueprint for all future locations, a modest 1200 sqft area is transformed into a captivating Akku's Burger outlet in Vasant Vihar.
The facade is not shy and sets up the table with its striking yellow color and unmissable circular fenestration, which not only lends the passerby a peep into the vibrant and bustling interiors of this gourmet burger dine-in experience but also sets a canvas for branding. A cozy al-fresco space in a humble niche extends the interior's vitality outward to the passer and encourages a visit.
Inside, subtle greys and whites take over the yellow and let the food take the spotlight. Simple navigation through two aisles creates room for diverse seating preferences; high-top communal tables with bar stools promote social dining, while snug booths create intimate settings.
As part of the modular design concept, inspired by the iconic McDonald's approach, customized lighting fixtures are created. All three colors of the brand- grey, white, and yellow- exhibit themselves through these lighting fixtures and stamp themselves over the branding scheme.
Textures and finishes harmoniously unite within, connecting the modules and creating a cohesive brand experience. Metal panels, textured grey paint, and mosaics comprising rectangular white and yellow tiles envelop customers in an immersive and homogenous brand experience
