Paper Plane Co. | Brand Identity
Paper Plane Co. is the ultimate one-stop-shop for all your organizational needs! They specialize in luxury planners, paper, notebooks, calendars, journals and everything in between!
Paper Plane Co. was looking for a stunning branding that felt high end and luxurious.
For this project I designed a brand mark that represents the top view of a paper plane. As for the logo typography, I chose a sharp sans-serif to transmit the sense of luxury the brand was looking for.
Different logo variations were created to give the brand some flexibility while maintaining its consistency across the different applications. From left to right: primary logo, secondary logo, and badge.
Breaking down the logo, I took the paper plane icon and created the brand pattern.
Additionally, I designed some stamp-shaped stickers that can be used to seal their mailing box, or can be given to customers as a promotional items.
This branding concept was inspired by a brief from @theglowandgrowclub on Instagram.
