Haggai Foundations, an Indian NGO dedicated to assisting tribes in remote hilly regions, faced a significant challenge. They lacked a proper brand identity, logo, and website, hindering their mission to empower marginalized communities. Solution Provided: Initiated a comprehensive project to overhaul Haggai Foundations' brand identity and online presence. This included redefining their brand positioning, developing a distinct personality, and crafting detailed brand guidelines. A new logo was created, reflecting their mission and tribal heritage. A cohesive visual identity was established, and a user-friendly, responsive website was designed with e-commerce functionality for easy donations. Engaging social media materials were developed to raise awareness.

Outcome: The rebranding efforts transformed Haggai Foundations' online presence, enabling effective communication of their mission and increased donor contributions. Their enhanced brand presence, combined with their commitment to tribal welfare, positioned them as a reputable NGO, driving greater outreach and impact in India's remote tribal communities. This project exemplifies the power of strategic branding and digital presence for non-profits, facilitating meaningful change